working women

Business Isn’t for the Faint of Heart

Holy smokes are you buckled in for the ride of your life? That’s pretty much what every business owner is doing each day they wake up in the insane life we live today. They buckle up for the crazy ride just like a healthcare worker. Ready to face the unknown. Ready to deal with defeat.

Don’t get me wrong business isn’t easy on normal days but these uncharted waters are not for the weak, inexperienced or underfunded CEO’s. A business owner during this tough economic climate has got to lead with confidence, control and commitment.

They must make sound decisions, fast. They have to think about their passion, their purpose, their drive, their team, their community and they have to take action in what seems like an instant. Profit is out the door for the most part.

Lives are on the line no matter what business you are in. There is something essential in everything we do, 24 hours a day, 7 days a week, 365 days a year.

Life may get paused but it can’t halt forever. Leaders need to face fears. Leaders need to help people around them. Leaders must rally the troops. Selfless acts in uncertain times show character in CEOs who step up when it counts. Troubled times will also highlight those CEOs who hide or make selfish decisions when the road gets bumpy.

Many good leaders will fail during this challenging time. And if they do fail, it’s temporary. A good leader will find their way to higher ground. It may take time, but one will build resilience and emerge stronger.

To all my fellow business partners, leaders, and colleagues, I applaud you. Those tough decisions had impacts, we know that. I also know you made the decisions that caused the least impact possible to your surroundings. If failure is lurking, embrace it. Failure is just an opportunity to rebuild, rebrand, rejuvenate your passion. Your power. Your footprint.

Business owners don’t get unemployment but they help file for their employees in this challenging time. Businesses may have shut down but still paid employees for as long as they could. Restaurants stayed open to feed people when they may have lost 90% of their revenue and not know how they will make their rent next month. Landlords offered shelter to those who didn’t have funds to pay when rent was due. So many selfless acts go on each day. Many nobody will ever see.

True leaders do without glory. They do what needs to be done and worry about what ifs later. That’s what they do even if it may just be the crumbling of their lifelong work.

I also caution you to be aware of those making decisions to financially benefit themselves at another’s expense during this pandemic. In troubled times this happens when a CEO may not see the big picture. Their short term decision may have long term consequences. Price gouging and hoarding may be two prime examples that come to mind.

Many may never see the crazy shit from the CEOs eyes. I write this note for those to catch a glimpse of the insanity. The burden placed on entrepreneurs who have heavy stakes in the business game. Many think entrepreneurs have it all. In reality they risk it all including the shirt on their back. Personal savings, home equity used as personal guarantees, and so on.

It’s a tough world for everyone right now. Be a nice human. Support your communities where you can. We will all survive this mess. Some of us may have battle scars while others may have bad hair. Either way the vast majority will survive. That is enough to be thankful for.

Enjoy the shit show of today.

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